Best Sales & Marketing Impact

This award recognises an organisation that has leveraged digital transformation (DT) to make a positive impact on the sales and marketing of their business. Entry is by a 5-page A4 PDF submission; the judges will be looking for a clear plan and evidence that it is delivering on core objectives, paying particular attention to the criteria listed below.

• Background & Rationale: Provide the rationale and background behind your organisation's DT project from the last 18 months, citing the core sales & marketing objectives and how they were identified.
• Planning & Strategy: Please outline the DT strategy or project put in place to achieve your objectives, including timescale, project team, collaborators, and all other key project info.
• Implementation: Provide an overview of how the DT was implemented to achieve your objectives, highlighting key milestones, timelines, technologies or solutions adopted, as well as any innovative approaches used during implementation.
• Key Challenges: Key Challenges: Please highlight any project challenges /obstacles that were experienced and how they were overcome.
• Impact: Summarise the project's impact on the sales and marketing of their business over the last 18 months, highlighting key achievements and measurable outcomes, as well as providing evidence of how you monitored and measured the impact.