3 lessons companies can learn from this year’s Digital Transformation & AI Awards

The Digital Transformation & AI Awards 2025, held on June 19 at the Royal Marine Hotel in Dún Laoghaire, celebrated Ireland's most innovative digital initiatives. With 42 entries from 31 organisations, the event showcased how technology is reshaping industries. Here are three key lessons for businesses aiming to excel in the digital age:

1. Prioritise user-centric solutions

The HSE Health App, awarded Overall Best Digital Transformation, exemplifies the power of user-focused design. Developed in collaboration with Microsoft, this platform empowers patients by providing easy access to health information, including digital medication lists and vaccination records. Its success underscores the importance of designing digital tools that address real user needs and enhance service delivery .

2. Leverage AI for operational efficiency

Salesforce's recognition for Best Use of AI highlights the transformative impact of artificial intelligence on business operations. By revolutionising partner support with AI, Salesforce has streamlined processes, improved customer interactions, and set a benchmark for AI integration in business practices .

3. Foster collaboration across sectors

The HSE Health App's success also underscores the value of cross-sector collaboration. The partnership between the HSE and Microsoft facilitated the development of a platform that integrates various health services, demonstrating that collaborative efforts can lead to comprehensive and effective digital solutions .

Get involved

Visit Digital Transformation & AI Awards to learn more about how you can participate and be recognised for your contributions to digital innovation. Get involved today.