Accenture has introduced monitoring systems tracking employee engagement with AI platforms and established adoption requirements for advancement to senior leadership positions, according to The Guardian.

The Dublin-headquartered consulting firm informed senior managers and associate directors that progression to leadership roles necessitates consistent use of artificial intelligence tools. An internal communication reviewed by the Financial Times confirms the policy shift. The company now collects weekly login data for AI systems used by senior personnel.

Accenture previously disclosed it has trained 550,000 members of its 780,000-person workforce in generative AI capabilities, representing a sharp increase from 30 trained employees in 2022. The firm commits $1 billion (€850 million) annually to learning programmes and plans universal AI training rollout.

Monitored platforms include Accenture's AI Refinery system. CEO Julie Sweet has characterised the technology as enabling companies to reimagine operational processes, identify alternative working methodologies and deploy AI solutions at enterprise scale.

An Accenture spokesperson said: "Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work. That requires the adoption of the latest tools and technologies to serve our clients most effectively."

The initiative follows a June restructuring that consolidated strategy, consulting, creative, technology and operations functions into a unified Reinvention Services division. Sweet indicated in September that employees failing to integrate AI into workflows would face termination.

Accenture reported stronger-than-anticipated first-quarter results in December, driven by client demand for AI-enabled services.

Explore Accenture's workforce AI strategy and adoption requirements in the complete report.