
Generative AI reshapes risk management in life insurance
Generative AI reshapes risk management in life insurance
At the ASPLI Annual Summit in Cebu, Isla Lipana & Co./PwC Philippines’ Chief Digital Officer Roberto Bassig explored how generative AI is redefining risk management. He emphasised that GenAI is not just a technological upgrade but a catalyst for reinventing business models, driving efficiency and innovation across the life insurance sector.
His insights reflect a broader push to embed AI responsibly into strategy, helping insurers stay ahead in a rapidly evolving market.


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