Klook prepares $5bn US IPO to redefine digital travel

Klook, the Hong Kong-based travel platform, is planning a $5 billion U.S. IPO in 2025, raising up to $500 million. More than a capital play, the listing underscores the company’s ambition to lead the post-pandemic travel rebound with a digital-first model powered by AI, SaaS, and the creator economy.

With 50 million monthly users—70% Gen Z and millennials—Klook is leveraging AI personalisation, SaaS tools for tour operators, and its “Klook Kreator” network of 20,000 content creators to capture demand for hyper-local, experiential travel. This sets it apart from legacy OTAs like Booking.com and Expedia, whose models remain rooted in commoditised hotel bookings.

The IPO is strategically timed amid renewed appetite for tech listings, offering investors exposure to a $782bn global travel tech market. Yet challenges remain: geopolitical tensions, regulatory scrutiny, and fierce competition could weigh on margins.

For investors, Klook represents a high-conviction bet on the convergence of AI, social commerce, and sustainability in shaping the next era of global travel.

Read the full article to see how Klook is positioning itself as the digital vanguard of the travel industry.