Malaysia Aviation Group (MAG) is accelerating its digital transformation through upgrades across its airlines and loyalty platforms to enhance efficiency, personalisation, and customer convenience.

Since early 2025, MAG has introduced new tools covering booking to boarding via its proprietary Digital Services Platform (DSP).

Key developments include TravelReady, which allows passengers to upload and verify passports and visas online before arriving at airports; Express Booking for one-click flight purchases by returning customers; and Apple Pay integration for secure web and mobile payments. Real-time app notifications now provide boarding gate updates, flight status, and baggage information.

MAG has also deployed the Mavis chatbot to support Enrich loyalty members. The AI-powered assistant manages bookings, privileges, in-flight services, and escalates cases to live agents when required. Enrich members can redeem flights and check in online for oneworld alliance flights spanning over 900 destinations worldwide. The DSP upgrades, including a proprietary online check-in product, enable greater scalability and responsiveness, supporting MAG’s transition to its own internet booking engine.

Expanding its digital ecosystem, MAG has partnered with Adobe, Google, Skyscanner, and Visa, marking the first global airline group to combine these four partners in a single collaboration. Adobe will enable personalised customer experiences across segments, while Google will deploy AI tools Gemini and Veo3 to enhance travel discovery. Skyscanner will expand Malaysia Airlines’ visibility within the global travel search ecosystem, and Visa will streamline checkout and payment processes with secure, efficient solutions.

The partnership integrates expertise in personalisation, metasearch, digital engagement, and payments to reshape how travellers interact with Malaysia Airlines’ online platforms.

Explore how MAG’s digital transformation is reshaping airline operations and loyalty engagement in the complete story.