Singapore-based Fushi Tech has partnered with Shihlin Taiwan Street Snacks, a globally recognised Taiwanese street food brand, to deliver a fully integrated digital ecosystem across 43 outlets in Singapore and Malaysia as reported by Globe Newswire.

The initiative aims to unify operations, streamline ordering, and enhance customer engagement with next-generation digital solutions.

The integrated platform combines a native mobile application, digital ordering system, centralized loyalty program, and AI-driven customer insights engine. The solution is designed to bridge offline food culture with modern, mobile-first consumer behaviour while enabling real-time menu management, seamless ordering, and personalized promotions.

Johnson Tan, Vice President of Fushi Tech, said, “Many brands add digital features piece by piece, but true transformation happens when everything connects. With Shihlin, we’re building more than an app—we’re creating a unified digital engine that turns every transaction into a deeper customer relationship.”

The platform spans 24 outlets in Singapore and 19 outlets in Malaysia, integrating data to provide actionable insights for marketing campaigns and operational optimisation. By consolidating disparate systems into a cohesive ecosystem, Shihlin can maintain a real-time view of operations, increase efficiency, and strengthen customer relationships.

The partnership reflects a broader shift in the F&B industry from isolated digital solutions to interconnected platforms, enabling brands to stay competitive in markets with rising consumer expectations for seamless and personalised experiences. F&B operators with integrated digital capabilities can respond faster to customer demand, enhance loyalty, and capture additional market share.

Fushi Tech serves clients across Singapore, Malaysia, Vietnam, Indonesia, Japan, and Australia, specialising in unified platforms that combine ordering, payments, CRM, and AI-driven insights. The company aims to help businesses operate efficiently while deepening customer engagement.

Learn how Fushi Tech is redefining digital transformation in F&B operations across Southeast Asia in the full report.