London-headquartered AI-native digital product studio Studio Graphene has expanded into Ireland through the integration of Dublin-based design agency Tribe Digital, marking the company's first entry into the Irish market and adding a Dublin presence to its existing studios in Delhi, Lisbon and Geneva.

The development, reported by National Law Review, combines Studio Graphene's product engineering, platform, cloud, DevOps, custom software and AI-led digital product capabilities with Tribe Digital's expertise in user experience, design and client-facing digital experiences.

Tribe Digital was founded by Eoin McKenna and has built a client base spanning Vodafone, Benecol, Enterprise Ireland, Knight Frank and NEC. McKenna will take on a lead role within Studio Graphene, supporting Tribe's existing clients as they gain access to a broader set of technical and product capabilities while maintaining continuity with the people and relationships they know.

Ritam Gandhi, Founder and Director of Studio Graphene, said: "With Tribe on our team, we're strengthening parts of the delivery lifecycle we haven't historically focused on as heavily, adding complementary design expertise and a stronger focus on the experiential layer. Combined with our product design, engineering, AI and platform work, this creates a more complete end-to-end offering."

McKenna said: "Joining Studio Graphene felt like a natural step. There is a clear alignment in cultures, standards and ethos. This is an opportunity to build on that and connect what Studio Graphene does with a broader product capability, while supporting clients in Ireland and across Europe."

Studio Graphene described the integration as a deliberate and considered approach to growth, focused on cultural alignment and complementary expertise rather than aggressive expansion. The 100-person business works with organisations seeking to build digital products around AI across its European and international markets.

The Irish expansion supports Studio Graphene's broader ambition to deliver a more complete end-to-end product offering for clients across Ireland, the UK and Europe, with the combined entity positioned to serve organisations at each stage of the digital product lifecycle.

Find out more about Studio Graphene's Irish expansion and its integrated digital product and design offering in the full report.